Digital Marketing Syllabus

Master SEO, social media, and performance marketing with our comprehensive 12-week program designed for absolute beginners and professionals.

Duration 12 Weeks
Format Online & Offline
Certification Professional Diploma

Course Curriculum

Week 1-2 Introduction to Digital Marketing

Understand the fundamentals of digital marketing and how it differs from traditional marketing. Learn to set up a digital marketing strategy.

  • Overview of Digital Marketing channels
  • Understanding Buyer Personas
  • Competitor Analysis & Market Research
  • Setting KPIs and Goals
Week 3-5 Search Engine Optimization (SEO)

Master the art of ranking on Google. Learn on-page, off-page, and technical SEO strategies.

  • Keyword Research and Planning
  • On-Page SEO Optimization
  • Link Building Strategies
  • Google Search Console & Analytics
Week 6-8 Social Media Marketing

Learn to build and engage audiences across major social platforms.

  • Content Strategy & Calendar
  • Facebook & Instagram Marketing
  • LinkedIn B2B Strategies
  • Social Media Analytics & Reporting
Week 9-10 Performance Marketing (PPC)

Run profitable ad campaigns on Google and Meta platforms.

  • Google Ads Setup & Search Campaigns
  • Display and Video Advertising
  • Meta Business Manager & Facebook Ads
  • Retargeting and Conversion Tracking
Week 11-12 Analytics & Final Project

Measure success and present a comprehensive digital marketing plan.

  • Google Analytics 4 (GA4) Mastery
  • Data Visualization & Reporting
  • Capstone Project Development
  • Final Presentation & Review
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